Tuesday, 10 March 2015

Evaluaton Q4 - Who would be the audience for your media product?



Evaluation Q3 - What kind of media institution might distribute your media product and why?

Q3. What kind of media institution might distribute your media product and why?
A media institution is typically a profit based organisation that is in charge of the producing, marketing and the distribution of various media products.
The product that I researched was Kerrang which was published by Bauer Media Group. Bauer is a large European based media company that produces more than 600 magazines, 400 digital products and 50 radio and TV stations all around the world. The fact that Kerrang is published by this institute influenced my decision massively about which institution I would want to distribute my product.
Q (magazine) logo.pnghttp://upload.wikimedia.org/wikipedia/en/thumb/c/c6/Kerrang_logo.png/220px-Kerrang_logo.pngLogo Bauer Media Group 2012.png 
http://image.slidesharecdn.com/whatkindofmediainstitutionmightdistributeyour-140214090309-phpapp02/95/what-kind-of-media-institution-might-distribute-your-media-product-and-why-7-638.jpg?cb=1392390505Here are some examples of the products that Bauer Media Group produce where I am able to see a lot of the similarities between target audiences and demographic social groups.


If my product were to be distributed by any media institution, I would want it to be Bauer media as this institution typically distributes products that have a similar demographic and target audience to mine. In choosing to distribute my product via this institution would be done to hopefully encourage the audience of the existing products to also invest in mine due to the similarities between them both. I think this would work as the British public love familiarity yet, they would also see the differences that I have to offer within my magazine. I also think that since Bauer media is such a large company, the scale of the distribution would be massive and I would therefore hope that they would help me to reach out to the mass market that I’m trying to attract. This mass market could also be reached by the fact that other magazines they produce such as Q and Kerrang, have their own TV and radio station and website which would mean I am then able to reach out to more consumers virtually who may not typically like to buy a magazine as they prefer to have their products distributed on various technologies. 

Evaluation Q2 - How does your media product represent particular social groups?