Friday, 27 March 2015
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Tuesday, 10 March 2015
Evaluation Q3 - What kind of media institution might distribute your media product and why?
Q3. What
kind of media institution might distribute your media product and why?
A media institution is typically a profit based organisation
that is in charge of the producing, marketing and the distribution of various
media products.
The product that I researched was Kerrang which was published
by Bauer Media Group. Bauer is a large European based media company that
produces more than 600 magazines, 400 digital products and 50 radio and TV
stations all around the world. The fact that Kerrang is published by this
institute influenced my decision massively about which institution I would want
to distribute my product.




If my product were to be distributed by any media
institution, I would want it to be Bauer media as this institution typically distributes
products that have a similar demographic and target audience to mine. In
choosing to distribute my product via this institution would be done to hopefully
encourage the audience of the existing products to also invest in mine due to
the similarities between them both. I think this would work as the British
public love familiarity yet, they would also see the differences that I have to
offer within my magazine. I also think that since Bauer media is such a large
company, the scale of the distribution would be massive and I would therefore
hope that they would help me to reach out to the mass market that I’m trying to
attract. This mass market could also be reached by the fact that other magazines
they produce such as Q and Kerrang, have their own TV and radio station and
website which would mean I am then able to reach out to more consumers
virtually who may not typically like to buy a magazine as they prefer to have
their products distributed on various technologies.
Evaluation Q1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?
During the initial process of creating my magazine, the main aspect I wanted to focus on was the continuity as this enables the magazine to have a 'real' and convincing feel which would make it more believable to my target audience. I did this by keeping the same colour scheme throughout and similar styles of images which all helped the individual parts of my magazine appear as if it was from the same one. As well as this I kept the font sizes the same where I used larger fonts for the titles or important information and other sizes for the content etc. Although, if I'd have done the creating of my product again, I would have used the same fonts throughout for my titles as this would give it an even bigger sense of realism to my audience. I also provided continuity by using the same model who wore the same outfit more than once to again add to the believability.
Whilst researching various products, I studied the use and effects of various conventions - especially within my chosen genre of magazine so that I knew how I'd want my final products to appear. For example I looked at headers, footers, plugs, the main images and how they were effective etc. and the more products I researched, the more I saw a pattern develop with the choices of conventions which made it clear to me which I should include and its placement on the page.
The ways in which my magazine uses existing conventions effectively:
Whilst researching various products, I studied the use and effects of various conventions - especially within my chosen genre of magazine so that I knew how I'd want my final products to appear. For example I looked at headers, footers, plugs, the main images and how they were effective etc. and the more products I researched, the more I saw a pattern develop with the choices of conventions which made it clear to me which I should include and its placement on the page.
The ways in which my magazine uses existing conventions effectively:
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