Demographics are a measurable characteristic of media
consumers such as age, gender, race, education and income level.
For my magazine I will be aiming my magazine at the social classes of C2-E on the social demographic scale. Where C2 are skilled manual workers, D are Semi-skilled and unskilled manual workers and E being Unemployed, students, pensioners and casual workers. I will achieve this and adhere to their needs by including more pictures, include articles such as Q and A's or more gossip geared, I will make the price fairly cheap as these social classes don't tend to have as much disposable income and the quality won't be as good as magazines such as Q.
My magazine will be biweekly and I will price this at £2.20 as I know this is a very affordable and reasonable price for my target audience and the frequency of its publishing.
My target audience would prefer free gifts/prizes such as festival tickets as this is a very popular interest among them all and this was the most frequent suggestion that came up.
Looking at the social class of my target audience will help me to make the content of my feature stories more appropriate to them for example, people of lower class won't be as interested in articles that contain a lot of of text and the actual content, they'd prefer things such as Q and A's or just finding out about celebrities in their reality rather than learning any knowledge.
